How Technology Can Help You Grow Your Business

Whatever industry you’re in, for your business to thrive in today’s climate, technology and all the opportunities that come with it shouldn’t be ignored. It’s become an intrinsic part of everyday life and vital in running a business. There’s so much technology available that it can be difficult knowing what to invest your time and money in. Here are some of the ways in which technology can support the growth of your business.

Digital Marketing

For your business to enjoy any level of success, a strong digital presence is essential. Not having such a presence is thought to be the reason many SMEs fail in their first five years of existence. When your business is just starting your budget is going to be limited, so you need to be smart in the way you use digital technologies for your benefit. A clearly defined digital marketing strategy is key. The essential aspect of your strategy will be a good website. Followed by good use of marketing channels such as social media, email, and pay-per-click advertising.

Productivity Software

Increasing productivity and reducing costs plays an important part in the growth of any business. Technology can help with this in the form of productivity software. It helps to improve the efficiency of your business operations, replace paper-based processes and cut costs. The most popular packages include those for accounts, communications, and email.

Mobile Technology

Thanks to mobile technology, an increasing number of people can work outside of the traditional office environment. It has helped businesses to promote a happy workforce and an improved work/life balance. If your workforce is happy, it leads to increased productivity and reduced costs.

Cloud-Based Systems

To use mobile technology for optimal results, you also need to invest in cloud solutions. These allow users to get access to applications and services from many devices and locations. A company such as Custard Technical Services can help by offering cloud services that offer a way to extend your technological capability, without having to invest in new equipment or retrain your employees.

Virtual and Augmented Reality

Virtual and augmented reality were hailed as two of the top technological trends in business a couple of years ago, and their use is still growing today. It may still be a little way off for the small business owner to take advantage of.  However, it’s certainly worth considering because the cost of using such innovations does tend to come down. AR is particularly interesting because it can help customers see how products could look in their own home or how a landscaping project could transform their garden.

The Internet of Things (IoT)

The Internet of Things is a term that relates to the connection of devices to the internet, such as, cars, kitchen appliance, and heart monitors. A small business owner could use it to their advantage in a range of different ways. Mobile credit card readers connected to smartphones, fleet trackers to track shipped products and cameras for real-time office monitoring are just a few examples.

In order to survive, your business needs to continually adapt. Embracing modern technology and recognising the advantages of using it will ensure your business thrives and grows.