Now that you own a website and are trying to market your product, you need to find out ways to get more website traffic. This is the main way you will sell products and make money. You ultimately want to get your site on the first page of Google or other search engines. There are several ways to work towards this goal.
Blogging
Blogging is an invention that is a combination of a message board and a website. Basically, webmasters post short articles or journal entries, which readers can get commented on. This is where the audience interactivity comes in.
But it goes even further than that, as you can also make comments and develop a relationship with your readers. And, through this relationship, (along with content that is continuous and worthwhile), you can form a following that can provide you free website traffic for other sites you might be promoting.
With this in mind, you’ll want to blog on topics that relate to the industry you are marketing. For instance, let’s say you wanted to promote Carnival Cruise Lines (an affiliate program available on Commission Junction). Your blog can talk about the cruise industry, and even Carnival itself, though don’t overdo it.
If you want more website traffic, the last thing you need to do is to make blog posts that look like advertisements. Instead, post a compelling banner at the top and bottom of your blog. You can also post one link at the end of each article. Your readers will see these banners and links every day, so there’s no need to overly advertise.
To create your blog, you can use several free blogging services. Examples include Blogging, WordPress, and Blogster. You can also make your own blog from scratch, use a paid service or find a social bookmarking site that also allows for blogging.
If you make your blog from scratch or use a paid service, you have the most options for customization. But don’t think you need to do extra work or pay more money to get more website traffic, as free blogs work just as fine. Once you have made your blog, you need to submit it to blog directories. This is the quickest method to increase web traffic for bloggers.
This is because blog directories make your posts available through RSS feeds, which is a format that allows other webmasters to post your content onto their own sites. You still retain all rights to your articles.
In fact, usually, visitors can just click through right to your blog. Use Bluehost as your hosting provider as they are recommended by WordPress itself. Get Bluehost pricing details and discounts that you can avail.
Article Marketing
Article marketing is also one of the great ways to increase traffic. You simply write articles related to your product and place them all over the web on free article posting sites.
Other people will read them and maybe put them on their sites, which is a freeway for your site to get visibility around the web. This is due to the links back to your site that you will place in the articles.
SEO
Search engine optimization also definitely helps in increasing your website traffic. This is when you find out what keywords people use most to search for products like yours. You then place those keywords often on your site, in the hopes that Google will pick up your site.
Google also likes content that changes, so adding blogs daily or weekly really helps Google to pick up your site. You can add your keywords to the blogs, as well. This will help you come up on the first page of Google, giving you great web visibility.
Building Quality Links
You need to make as many links as possible that enable users to click the link and quickly get to your website to purchase your products. If you are a member of internet forums, you can place your link and business name in your signature, so the more you post, the more visibility your site gets automatically.
This is a simple way of getting your link out. You can also pay or trade products or services to get your link on a high-traffic website. They might agree to put their link on your site, although you would clearly get a better deal in this situation as your site is not as high in traffic as theirs. Just remember to help businesses out later on by doing the same thing, when your site becomes high traffic.
Viral Marketing and Rich Content
One catches a cold today, expect more of your colleagues to also catch a cold. That’s how viruses work. It penetrates your system the day you get exposed and spreads. In viral marketing, an amazing AdWords campaign about your products can go viral.
What’s the key? Just think about how you can attract consumers. These could be in the form of videos, pin tags, posts, or an article. When people find it fascinating, they’ll surely spread it to the world.
There’s nothing new about this but it will never be neglected, not today nor for decades to come. Impeccable writings are great tools to communicate with the audience.
Well-written articles convince more people. People will likely pay more attention to what you say and read more about your product from beginning to end. Otherwise, if it’s not interesting, they’ll easily click on that x icon and go ahead with their search.
Guest post on reputable sites
By leveraging another reputable site’s traffic, you can gain more visitors to your site. Take time to search for top non-competing sites whose audience would potentially love your content, products, or services as well.
Start by creating an eye-grabbing headline and follow-through with compelling content. Pitch your topic to the site, following their guest posting guidelines, and, if done right, enjoy the added traffic. Doing this regularly can help increase the number of your site’s visitors.
Paid Advertising
Advertising is a unique way of telling people that your business exists. Millions of websites are being launched daily, but those that find time to advertise their products get the required traffic flow.
Making money out of traffic flow and web ads is the key point here. This is known as ‘pay-per-click whereby every visitor on your page will make money for you by clicking on ads – any clicks he makes will translate into points.
However, it will not be easy to get the most traffic due to the thousands of websites that look like your website.
Ensure that your site is unique and interesting so that people can easily spot your site among others. Customers will like to advertise on sites where they can have access to millions of visitors.
Providing Regular Updates via Newsletters
A newsletter is another great way to build your website awareness. You may offer your readers a newsletter or catalogue of your products or services with interesting, informative, and entertaining articles.
If your newsletter is interesting and informative, more people will sign up for your newsletter, and do not forget the strength of worth of mouth! By doing these, you can expand the public awareness of your website and subsequently build your opt-in list.
Keep in touch with your clients by constantly sending updates through newsletters. Reach out and remind them about your site. If you sell products, send the latest promotions through email.
Who knows, if one or more clients read about your stuff, he may also send this information to others. This way, you are not just communicating to certain people but a wide horizon of people.
Participating in Online Communities and Forums
Another great method is to join online communities and forums. The good thing about online communities and forums is that you can easily get your targeted group of audience.
By joining these groups, you can share your knowledge and expertise on the same subject or niche with your site; to gain free advertising, and build your reputation.
Conclusion
All of the above methods will drive more traffic to your website for free. Effort and time is the only investment. Apply and learn all you can and you will soon have a site with great traffic flow with very low or even zero cost!
ABOUT AUTHOR
Hey, I am Shubham Chopra, founder of Marketing Savior and an exuberant content creator with a great zest for providing insightful reviews about digital products that will help startups & SMEs penetrate the online world easily.
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