In the digital age, creating a stellar website is only half the battle. Marketing ensures that your site reaches its intended audience. Techniques like Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are vital for driving traffic. As web development and online marketing become increasingly intertwined, understanding both domains becomes crucial for success.
Local SEO helps to boost your business locally and in your region. Done correctly, it has helped many business houses increase their local customer base. One of the essential tools that enhance local SEO is Google My Business (GMB). It’s helped several local companies to increase their online visibility.
Just like the weather on a summer’s day, Google’s algorithms change several times during the working day. Most updates have little or no impact on your website’s ranking position, but some seriously impact the position of your website on the search engines’ results pages.
Search engine optimization (SEO) is an umbrella term for the various tactics you employ on your website, which will determine your ranking in the search engine results pages (SERPs). If you want to increase your visibility on Google and Bing, you will need to master various powerful SEO techniques. To do so, read this mini guide to optimising your site for the SERPs.
WordPress is the most accessible way for marketers to begin their quest for starting their soon-to-be-famous brand. However, we also know that WordPress works best with plugins even if the platform itself is highly customizable. Automation tools such as Omnisend have been a great help for marketers to navigate around the platform and use the available tools to the fullest. But, that’s not all that WordPress can offer, right?
Every website owner or business knows that getting to the top of Google search is no easy feat. Do you know how long it actually takes to rank in Google? There are many factors to consider, such as website authority and competition, which means there is no one-size-fits-all answer.
Whatever industry you’re in, for your business to thrive in today’s climate, technology and all the opportunities that come with it shouldn’t be ignored. It’s become an intrinsic part of everyday life and vital in running a business. There’s so much technology available that it can be difficult knowing what to invest your time and money in. Here are some of the ways in which technology can support the growth of your business.
As a business owner, you should never allow yourself to rest on your laurels. You should always be prepared to change, improve, and step things up a notch with regards to your organisation and its day-to-day processes. Quite simply, you should forever be looking for ways to take your company to the next level.
Here are a few things that you can do to do just that:
How much do you really know about email marketing? Do you have the skills to stay up to speed with this quickly evolving method? If you are of a certain age, you may question whether moving to this purely online style of advertising is the right move to make. One of the most frequently asked questions that business owners receive is whether or not the use of sales leads can really lead to a major increase in profits. The answer is a resounding yes. The use of sales leads is a technique that definitely can put you on the road to a major rise in profitability.
It’s not uncommon to come across an infographic while browsing on the web. They are everywhere and we can see why— they make data and statistics look more appealing and easy to understand. According to a study by Hubspot, infographics are three times more likely to be shared than any other type of content. If you’re looking to generate traffic and leads, it’s ideal to invest in them.
If you’re on the team at a small business, or you’re starting a company on your own with an entrepreneurial spirit behind you, it’s absolutely fundamental that you harness the most up-to-date technology to be able to challenge your competitors, who benefit from having been established in the market for some time. The advantage that your company will have is the ability to adapt and build a business model around new and emerging technologies that are difficult for incumbents to utilise. Here are some examples of software that can help set your business apart, aiding its growth and prosperity.